After launching its Believe campaign last year with a hypnotic ad, KFC is back with a second chapter, All Hail Gravy. As the name suggests, the campaign film – directed by Vedran Rupic for a second ...

So, from KFC’s perspective, I am not surprised that its (and our) obsession with chicken has tipped over into a cult. I feel the fervor too. Yes, ‘All Hail Gravy’ isn’t perfect.

The new menu item will also be available à la carte for five poppers alongside a side of gravy. Catherine Tan-Gillespie, president of KFC U.S., called the Dunk It — the chain's first brand-new ...