Once known for their time-tested reliability and deep roots in traditional households, legacy brands like Singer India Ltd ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

This has forced the brands we once knew as “core brands” to reconsider their entire business models. The repercussions of this shift have led to store closures, layoffs and a significant pivot toward ...

Over the past few years, over 35 D2C brands have thronged this category, though only a few have scaled up beyond the Rs ...