Others have reacted positively to the onomatopoeic tagline. “Tube it splosh it is a glorious joyful thing, that both nails and pokes fun at the whole public health messaging genre,” writes @nickparker ...

The hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an ...

When Lifebuoy entered the market, local soap brands were not doing effectively on educating people on the importance of handwashing. Every year 44,000 babies do not live until 1 month old and many ...