In the ever-evolving landscape of advertising, two significant trends are reshaping how brands connect with consumers: the ...

Hoping to build a loyal customer base in their neighborhoods, restaurant owners can learn actionable local store marketing ...

Comcast Advertising, the advertising division of Comcast, announced a new AI creative platform that gives brands “an easy way to build TV-grade ads to reach audiences across the premium … The post ...

In 48 data graphs across 67 pages, local business analyst Borrell Associates tracks how the advertising industry in its many segments has transitioned to a digital medium. "Local digital advertising ...

Local digital advertising spending crossed a major milestone in 2024, topping $100 billion for the first time and accounting for nearly 70% of all local ad expenditures, according to a new report ...

At the recent NAB Show, a Sunday session titled “The Local Advertising Buying Landscape” brought a flurry of attendees to West Hall. As part of the Broadcast Management Track, the session dove into ...