The goal was to make a logo that looked like the future, and if the red cone shapes in the letterform read as vaguely NASA-esque, just know they asked themselves during the design process what the ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Founded by Louis Key in 2022, Softriver has implemented what they call the "Ford method." This approach divides the creative ...

Netflix unveiled a new app logo this week: a simple “N,” made ... Hyper-literal metaphor used to be the cardinal rule of icon design. In the 80s, the icon for the trash folder on a Macintosh ...

By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands the test of time, while maintaining the allure of the new ...