"When you combine red and yellow it’s about speed, quickness. In, eat and out again. "Yellow is also the most visible colour ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no branding at all. The campaign features a series of 30- and 10-inch films ...