“Now we know for certain that M&M’S is a cultural icon.” So when it came to the new purple character, Hwang said, M&M’S didn’t take the reaction to Green into account. Purple “had ...

“Now we know for certain that M&M’S is a cultural icon.” M&M’S has no plans to restore Green’s look. “The characters … are continuously evolving to reflect the times that we’re ...

M&M's is adding Purple to its cast of characters in the first change for ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

M&M’s has a new "spokescandy" and she’s joining the brand’s iconic cast of characters. The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed ...