Magic Spoon cereal is definitely cereal-adjacent, even though it’s made with milk protein instead of wheat or rice and ...

But Magic Spoon does it, replicating the crunch of a Cheerio or Fruit Loop while delivering all the flavor you want in a bowl of cereal. Magic Spoon flavors aren't necessarily exact dupes of your ...

And this one is not made out of bugs. In April, the pair launched Magic Spoon—a cereal that’s high in protein, gluten- and grain-free, and low in sugar and carbs—to stand up against brands ...