Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

One of the things that Roblox has to do constantly to keep player retention is to update its features so that things can run smoothly and players get new ways to manage their content. For some, this ...

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Google just can’t seem to win with its Gemini ads. The company’s upcoming Super Bowl ad campaign features a number of real small businesses across the country and how they reportedly use Gemini in ...

A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

They want more ad money. In the gaming space, much like other work areas in life, if you want to try and get something that could “change your future,” you need to work for it. In the case of some ...