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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
The real question is why Siegel chose West over ... but he did not accept the undertaking of creating the NBA logo to single him out. After Commissioner J. Walter Kennedy tapped his services ...
Basketball Network on MSN9d
"It was a ballet move where I jumped up and spread my legs" - Michael Jordan reveals the real story behind the Jumpman logo
"People think that I was. I just stood on the floor, jumped up, and spread my legs, and they took the picture. I wasn't even ...