Packaged foods major Nestle India delivered over six billion servings of instant noodle brand Maggi and 4.2 billion fingers of chocolate wafer brand KitKat to consumers in FY24, the company ...

However, Bombay High Court’s recent judgment of overturning the ban on Maggi has however been a reason to rejoice in these trying times. And, the fact that Nestle India went a step ahead and ...

The Maggi crisis of 2015, the nadir in Nestlé’s 110 years in India, was a turning point in its product strategy. Maggi was banned in India after hazardous lead levels and MSG was found in the ...

Nestle has been trying to narrow its focus to roughly 30 of its 2,000 brands, prioritising labels including Kit-Kat chocolate wafer bars, Nescafe coffee, NAN infant formula and Maggi noodles and ...

There was an opportunity for MAGGI to strengthen brand power by building brand love and brand relevance. As the market leader, onus was on us to lead and innovate especially in the digital world. As ...