Skittles has released multiple iterations of its classic candy over the years, but there are some discontinued varieties that ...

a complete 180 from its regular chewy Skittles. The new candy, originally released in October 2024, was teased last month via an interactive social campaign building off of the brand's long ...

Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind. Integrating its brand within a mobile game is a smart ...

Skittles are a Mars brand that makes sweets – the most impulsive of impulse purchases. Figure 1: A pack of Skittles People only pick up sweets in supermarkets if the brand is top of mind (Mental ...