Apple, Microsoft, Sony ... eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead, it's a river ...

Over time, the idea that the logo was a clever technological reference became so widely accepted that many assumed it had been the original intent. The original Apple logo featured a rainbow ...

Wayne designed the original Apple logo, wrote the Apple I manual, and drew the Apple I schematic diagrams. And it includes something that's rarer than even the computer itself, an Apple I cassette ...