The new logo’s colors, including PBS’ blue and PBS KIDS’ green, combined with the style of the iconography, are also designed to complement the iconic PBS brand. Complementing the logo ...

The rebranding allows for uniformity of PBS’s brand identity across all platforms with the iconic “P-head” logo in electric blue instead of black. Alongside the logo, the letters “PBS” also appear in ...

From left: previous logo ... words PBS Kids. And that’s it. There are no children, no animals, nothing screaming “Youth programming here!” Maria Whelan, senior director and head of marketing ...