Pentagram has released a new version of its Marks book, featuring 1,000 logos designed by the firm’s partners, past and present. The first edition was published in 2010, with 400 symbols and logotypes ...
Scher’s identity centres around an icon that represents the idea of a ‘square peg in a round hole’, a common symbol of not belonging, and a feeling that manifests itself in various ways for millions ...
With this in mind, Pentagram set out create a look that was vibrant and uplifting, combining a bright colour palette of red, pink, yellow and orange with a house graphic that comes in various shapes.