Katie Brooks, 21, from Chorley, UK, opens up about her extraordinary addiction to Pepsi Max, consuming up to 20 cans a day ...

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...

Soft drinks brand Pepsi Max ran a data partnership campaign with publisher Time Out to drive sales growth over summer in Australia, while increasing relevance and consideration to purchase. The soft ...

Bottles of Diet Pepsi, Pepsi Max, 7Up Free and Tango will be increased in size from 500ml to 600ml, in a bid to boost interest in the Pepsi brands, which are distributed in the UK by Britvic. Full ...