Starting with a select few tire models, Pirelli will begin marking tires whose material content is at least 50% bio-based and/or recycled with a bespoke logo — two arrows in a circle — that will help ...

In addition to algorithms and artificial intelligence, Pirelli says it tested the new P Zero virtually, too. Its “virtual ...

Pirelli has been the exclusive tire supplier for F1 cars since 2011, so its red and yellow logo is pretty ubiquitous on the F1 racetrack. The company also provides tires to the MOTUL FIM Superbike ...

Pirelli is not a brand known for off-road tires. People turn to Pirelli for carving city streets, not sand dunes and washed-out river beds. The company’s new Scorpion XTM tire aims to change ...

MILAN, Italy — Pirelli Tyre will be the first company to ... the FIA Formula 1 World Championship will be marked with the FSC logo, signifying that the natural rubber used to make the tires "complies ...

Pirelli has released a new all-season tire designed for high-performance cars, the P Zero AS Plus 3. More than 94 percent of tire customers buy all-season tires, Pirelli says, so this one is ...