People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Personalization in marketing matters more than ever before. With the increase in online interactions since the pandemic began, consumers have had more exposure to the personalization efforts of ...

With quality, centralized data, AI tools can be trained to recommend relevant content, meetings and experiences to ...

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or ...

Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper personalization. With every interaction today, consumers expect brands to not only ...

The one-size-fits-all approach is outdated: there are more avenues for healthcare providers and payers to engage with patients and future customers. Yet, problems with navigating patients’ ...

Businesses today can no longer survive simply by meeting the expectations of their customers. They now need to anticipate their desires and deliver in real time, every time. As a result, even a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As data privacy concerns spike, brands are turning to first-party data to ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

B2C companies spend a lot of time creating great customer experiences, but as the new Twilio State of Customer Engagement study shows, there is some work to do for a vital element of that experience, ...

As we have reached the end of 2021, my inbox has become stuffed with the now customary batch of emails, from tech companies and their PR agencies, sharing management's thoughts on what next year will ...