Back in March, Kendrick Lamar launched PgLang, which appears to be some sort of media company. It was not entirely clear what Lamar’s new venture does exactly, and that remains the case. Whether or ...

Kendrick Lamar is stepping into a new chapter. Through his creative agency pgLang, co-founded with longtime collaborator Dave Free, Lamar is moving beyond music and into full-scale creative production ...

In 2021, Kendrick Lamar shocked hip-hop heads when he revealed that his Grammy Award-nominated album, Mr. Morale And The Big Steppers, would be his final on Top Dawg Entertainment. Since then, the“The ...

Kendrick Lamar and Dave Free’s pgLang has partnered with tech company Light to release a new minimalist mobile phone. The new gadget, Light Phone II, will release on Thursday (Nov. 2) and has been ...

Companies are increasingly blending storytelling, commerce, and technology in today’s rapidly evolving media landscape. One such company is pgLang, the multidisciplinary agency founded in 2020 by ...

What do you get when you pair a classic kick company and one of the dopest lyricists to ever do it? You get the sneaker collaboration you didn’t even know you needed. Available starting May 2, ...

Kendrick Lamar. CREDIT: Samir Hussein/WireImage. Kendrick Lamar’s company pgLang has launched a creative project in partnership with Calvin Klein, announcing a list of participating musical ...

Kendrick Lamar's pgLang is releasing a phone, the Light Phone II. Kendrick Lamar is dropping a product that was unexpected from the hip-hop recording artist. Through the company that he owns with Dave ...

Kendrick Lamar has scrubbed his Instagram account and started fresh, but not for a new album—at the moment. Instead, the Compton rapper has announced the launch of pgLang, his new media company. There ...

Kendrick Lamar and Dave Free's creative agency pgLang have shared the details of a new cell phone perfect for the doomscroll-addicted hype beast in your life. The device is a new version of the Light ...

On Thursday, Kendrick Lamar and Dave Free — his longtime collaborator at TDE — announced the arrival of a new business endeavor. Their respective Instagrams feature the two announcing themselves as ...