The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

The launch also highlights PUMA’s latest footwear models, the Deviate Nitro 3 and Foreverrun Nitro 2, as the ultimate tools ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...

To a kick-off party celebrating Rihanna’s Fenty X PUMA launch in the Barbados ... horizon which will arrive in orange and magenta. The brand new line up also features a Cat Cleat Jelly, ideal ...

PUMA are back with an iconic drop, teaming up with Mundial Magazine for a special edition King boot. The King Mundial pays ...

To begin, PUMA and LaQuan Smith join forces for a second ... Next, Carine Roitfeld has co-founded and launched a sports and fashion media brand titled PLAYERS, in which the first issue will ...

PUMA is set to open its first European flagship store in London’s West End in Autumn 2025, strategically located near Selfridges and Bond Stree ...

Puma's Mostro shoe was also updated in September by London-based luxury streetwear brand Aries. For this collab, the Mostro was reworked with a mixture of mesh, neoprene, and suede on the upper.

“Creatively, we made it fun, because at its essence, Puma is joyful.” The campaign was created with agency Adam&eveDDB, which took on the brand’s global creative work last year. The Puma ...

these pieces fuse sport design with Rihanna’s unique aesthetic for a drop that combines form and fashion,” the brand shared ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth ...