So, for example, the key "Father" could have a value of "Bob." Or, more relevantly, a key of "Hits" (or any word) could have a value of 55. In the latter case, the word is given the value of 55.

After all, they say that a picture is worth 1000 words. So that means a picture that actually contains words must be worth way more. Like, at least 2000, easy.