The two invested $500,000 each to start Red Bull GmbH. Mateschitz used his marketing expertise to develop the brand’s logo, positioning, and advertising strategy, while Chaleo and his family ...

Guests at Coachella Valley Music and Arts Festival were among the first to experience the new Red Bull Mirage, featuring the first tastes of summer with the Red Bull Summer Edition White Peach.

Thailand convicts ex-prosecutors in fugitive Red Bull heir hit-and-run case A court in Thailand on Tuesday convicted two former prosecutors for misconduct in connection with a high-profile hit-and ...