Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Fashion brands with their own thriving Web3 communities and ...

Fashion continues to make its mark in the gaming space thanks to great collaborations, and that continues with adidas teaming up with Roblox. Roblox is no stranger when upgrading the drip in the game.

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

In furthering the intersection of gaming and fashion, adidas has officially launched on Roblox. Since its 2006 inception, Roblox has seen several collaborations and brand activations spanning ...