Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox has multiple ways to earn money if you're willing to try hard to get it, but apparently, some ways are more reliable than others.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...