From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

The Los Angeles Times noted this as it talked about the game’s adaptation of the How To Train Your Dragon movie, which recently got a live-action adaptation.

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Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from "How to Train Your Dragon." ...