Now the company is launching a line of toys based on characters from those user-generated games. Toys are a risky business. But San Mateo, Calif.-based Roblox has a growing user base.

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Which Roblox toy is best? There are a few types of toys that can be played in both physical and digital forms, like the Skylanders series and Nintendo’s line of Amiibo, but the most popular is ...

Those responsible for the initial design of the characters in question will be able to earn royalties from toy sales. “We’re taking user-driven content principles of Roblox and moving them into the ...