Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

“Moana ad for me just now when I turned on the tv!” wrote another commenter. The Post reached out to Roku for a comment. In a statement, a Roku representative confirmed that the annoying ads were ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

Needham analyst Laura Martin reiterated a Buy rating on the shares of Hooker Furnishings Corp (NASDAQ:HOFT) with a price ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of ...