Wearing a Rolex is not just about styling yourself; it’s about wearing your favorite branded watch that makes you feel confident at every occasion.  But not everyone can afford to buy a Rolex as it ...

A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million. The ...

All four have the same reference number 16516, with the ending “6” referring to the platinum cases—made 15 years before Rolex ever made a platinum Daytona commercially available. The ...

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

When it comes to collectible Rolex watches, there are multiple tiers. At the baseline, no watch in the catalog is more collectible than the Daytona. Add in a few diamonds—maybe arranged in a ...

A Rolex Daytona kept for the company's best clients is an auction debutante and It's likely to make £200,000 or more. Read ...

A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is ...

A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is made from platinum, a material Rolex did not use on Daytona ...

Stream San Diego News for free, 24/7, wherever you are with NBC 7. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million.