If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Rolex has a new version of its GMT-Master II "Sprite" with a green dial, but there's more to the dial than meets the eye.

"Watches and Wonders," the biggest trade show in the luxury timepiece world kicked off with a bang, with industry leader ...

Another great thing about gem-set watches is that they do not take themselves too seriously.” Rolex Day-Date Rainbow Oysterquartz (photo courtesy of The Keystone) “It’s very much a gem-set ...

and the rainbow bezel. That the watches themselves are top-of-the-line in every way almost goes without saying—which says a lot in and of itself. Their movements adhere to Rolex’s exacting ...

While the Rolex Land Dweller is not a connected watch, the situation leading up to its announcement and the way it has been presented to the public afterwards, is right out of Apple and Samsung ...

Kansas City Chiefs quarterback Patrick Mahomes is more than just a football star. Off the field, he has a big interest in ...

While fans of “ The White Lotus ” are counting down to the Season Three finale episode, which will premiere on Sunday on both ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...