Just last week, GM Authority reported that Buick was bringing back its brand plate script after half a decade without it. Or at least, sort of – as we reported, only a few of the models in the ...

Take a moment to think about what being social or socialization really means; by definition it means gaining an understanding of group dynamics and how to fit in. It’s not about scripted content that ...

Videos have proven themselves as powerful selling tools, with 86% of marketers incorporating them into their marketing strategies because of higher success in generating leads. While there are many ...

Choosing a local script mark can be good for business, as long as you get it right. Emma Barraclough explains what issues brand owners need to consider We might be in a period of unprecedented ...

Could 2024 see the end of celebratory moment marketing? Even before they touched down on Indian soil, talent marketing agencies IOS Sports & Entertainment and Baseline Ventures shot off legal notices ...

The video has to be short, sweet and to the point, so what do you do? No worries, gentle scribe, read on for answers. Videos have proven themselves as powerful selling tools, with 86% of marketers ...