Sela, Newcastle United FC (NUFC) and the Royal National Institute for Deaf People (RNID) collaborated to deliver a world-first use of technology in sport to enhance the fan experience and increase ...

Newcastle United are sporting a new-look shirt sponsor ... As part of that initiative, the Sela logo has been replaced by that of the RNID for today's game. Haptic technology is being used by ...

Sela delivered the Anthony Joshua vs Daniel Dubois fight at Wembley last year and is the main sponsor of Premier League club Newcastle United, who play in the Carabao Cup final on Sunday.

“Since becoming front-of-shirt sponsor in 2023, Sela and Newcastle United’s partnership has gone on to become the most awarded sponsorship in world football – winning more than 80 awards globall ...

To build the atmosphere, Sela will provide every Newcastle United fan at Wembley with a scarf on their seat. Sela, who have been the club’s sponsor for two seasons now, also made a similar move ...

Sela has also committed to providing the technology at all future Newcastle United home games as a demonstration ... emblazoned with the logo of RNID, the national charity supporting the 12 ...