A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...