He smashed a cake into my face as he famously does ... and also looking forward to debuting some of my new music." But will any of his fellow Sidemen pals be there to support? He answered: "As a group ...

The Sidemen launched their own alcoholic beverage line XIX Vodka in 2022 and their cereal brand Best Cereal in 2024.

YouTube collective the Sidemen launch new ice cream brand in Iceland and Lickee, with flavours including Marshmallow Cake, Rocky Road & Chocolate Millionaire’s Winter is… ending! And ...