The Sidemen launched their own alcoholic beverage line XIX Vodka in 2022 and their cereal brand Best Cereal in 2024.

Sidemen, the British YouTube group whose most ... including Prime Hydration, XIX Vodka and Lunchly. Prime is the range of sports drinks, mixes and energy drinks created and promoted by KSI and ...

clothing brand Sidemen Clothing, XIX Vodka, Best Cereal and restaurant chain Sides. Last week saw the boys joined by their closest friends for their 2025 charity match at a sold-out Wembley ...

Beyond content creation, they have diversified into business enterprises such as the clothing line Sidemen Clothing, vodka brand XIX Vodka, fast food chain Sides, and cereal company Best Breakfasts.