Not about it being daggy (although it kind of is) — rather, people love to joke about how damn strong the soap bar's sticker is. That iconic black and red sucker just doesn't ever seem to budge.

If you’ve ever used a bar of Imperial Leather soap, you’re probably familiar with its iconic red and gold sticker. For fans of this classic brand, the sticker isn’t just a symbol of nearly 100 years ...

Imperial Leather has been baffling users for years, why won't that little gold and red soap sticker ever wash away? Well it turns out there's actually a purpose for it, apart from promoting the brand, ...

IT’S the feature that makes a bar of soap immediately identifiable as Imperial Leather. But the stickers on the bars aren’t just there for brand identity – they actually have a much more important ...

Don't miss out on the headlines from Lifestyle. Followed categories will be added to My News. Not about it being daggy (although it kind of is) — rather, people love to joke about how damn strong the ...