The views and the engagement kept skyrocketing," Derek Reilly, the library's research and policy coordinator who helps manage social media, said. "We gained nearly 60,000 [followers] on Instagram ...

Editor's Note: This story originally published on August 2, 2023. The Milwaukee Public Library has been nominated for a prestigious Peabody Award for the MPL's use of social media.

Public libraries have had to deal with staffing shortages and controversies over book bans. Milwaukee Public Library's push back against that is humor and social media posts that have gone viral.