Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...