It sounds too good to be true. But according to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat cereal or other Special K products for breakfast and lunch, plus a ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The one core cereal brand that lost market share, by about 0.4 percentage point, was Special K. “We’re not happy with the way that brand has performed, particularly since it’s our second ...

Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers. The consumer packaged goods ...

Kellogg's Special K has built a strong brand equity over several years. It is consistently among the top cereal brands in awareness and share and enjoys high consumer loyalty. This equity has been ...