Feeding off this global fandom, hair dye brand Koleston, a Wella Company brand, decided to partner with Brazilian women’s soccer team, Corinthians, for an in-match promotional stunt with plenty of ...

The marathon collection for the spring-summer seasons is special and unique from the world’s leading eyewear and lifestyle brand, Oakley—iconic and groundbreaking models of the brand ...

Some companies actually do own their colors. Tiffany, for example, has registered its trademark robin's egg blue as a brand asset. As marketers, you know that color is an important brand asset. It ...