Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

Women’s sports aren’t just having a moment; they’re leading a movement. Viewership is breaking records, attendance is ...

Sport.ish founder Lily Checketts Shimbashi spoke at the CAA World Congress of Sports and said that her media outlet's mission ...

This has forced the brands we once knew as “core brands” to reconsider their entire business models. The repercussions of this shift have led to store closures, layoffs and a significant pivot toward ...

Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn’t just stand out, they seemed to be a ...

Sports were for him, not for me, and they felt diametrically opposed to my interest in makeup. Partnerships between beauty brands and women athletes are one part of ensuring that no young girls ...

You can have both. And the fans love it. Fans of women’s sports want brands to show up and support the sports to grow. Some 71% of them believe brands have a responsibility to uplift women’s ...

For brands, InWin offers an unprecedented and unique context to connect with consumers. Traditional sports marketing—such as stadium billboards and TV commercials—is easy to ignore.