Why the oft-ignored metric of Average Revenue Per Content Hour (ARPCH) gives the music industry a fresh perspective on ...

Despite paying for ad-free listening, some Spotify Premium subscribers are encountering ads during their music sessions across various devices and platforms (Android, iOS, Web, and even smart home ...

Spotify's free service is only a small part of the company's revenue. However, the freemium model relies on this seemingly unimportant group of non-paying users to attract new subscribers.

Spotify recently introduced the ‘Spotify Free’ option, allowing users to enjoy music with advertisements. This Freemium model has been crucial in attracting users, serving as a stepping stone ...