Can you identify influencers or detractors? So, how does a business start with customer journey mapping? Before attempting any customer journey map exercise, organizations must answer two questions.

For some organizations, the customer journey map is simple, at least when they start. The simple funnel formula of awareness, consideration, conversion and retention is a basic example.

You know that developing a customer journey map is vital in today's customer-centric world, but let's revisit what a customer journey map really means for your business. It means that you understand ...