The detergent category communication has undergone a huge shift in the last couple of years. In a category where dirt and stains have always been portrayed as undesirable, Surf Excel’s ‘Daag Ache Hain ...

Fortunately, Surf Excel understands the importance of consistent and persistent messaging across multiple platforms. You may have appreciated the #EkNekiRozana TVC the first time you came across it, ...

Surf Excel’s decade long campaign, Daag Acche Hain, has taken a new shape in Haar Ko Harao. The new philosophy is an extension of the ‘Dirt is Good’ philosophy taking foward Surf Excel’s brand journey ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started making waves on social media—urging people to celebrate responsibly by keeping ...

Surf Excel, a brand synonymous with tough stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile event held at The Westin Dhaka. This initiative aims to nurture holistic ...

To take forward its 'Daag Acche Hain' brand proposition, Hindustan Unilever has rolled out an ad campaign for Surf Excel. Created by Lowe, the campaign addresses the values a child can demonstrate, in ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Surf Excel, the detergent brand which is known for its heartwarming ...

As per the report, the increase is estimated to be around 3.5 percent. New Delhi: Consumers buying Surf Excel, Rin, Lux and other items will now have to pay extra bucks as the company has hiked the ...

The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself. This is not the first time that people have confused ...

This is a story of the rarest of the rare unicorn, the one that has generated more than a billion dollars in actual sales, not mere valuations. In other words, it’s a unicorn that enjoys its consumers ...