Matthew McConaughey's Pantalones Organic Tequila is reintroducing an iconic tradition—the worm. That’s right; the brand is bringing back the nostalgic worm that was once a staple at the bottom ...

Mezcal is having a moment, and the worm has been cordially uninvited. Sales of this smoky cousin to tequila have more than doubled in the past couple years. Why? "I think that everybody is looking ...

For some, it’s a reward. For others, it’s a punishment. The “tequila worm” divides alcohol connoisseurs as the wiggly little prize at the bottom of a bottle. What started as a marketing ...