Evernote's elephant logo is similar. Elephants, like Evernote's cloud notebook, never forget. A ghost, like Snapchat's "Ghostface Chillah" icon, disappears just like Snapchat's photo messages.

The anchor has become synonymous with Hope and has roots in the college’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...