Coachella enlisted Travis Scott to "Design the Desert," which basically means building a silly marketing activation.

Travis Scott was seated courtside Wednesday night to watch his hometown Houston Rockets take on the Los Angeles Clippers.

Scott's smiley face logo appears on the heel ... Jordan Brand says the Jumpman Jack is "built for handling the raging rigors of Travis' nonstop lifestyle as an elite performance athlete-delivering ...

Travis Scott has previewed a new iteration of his ... with small texts printed on the lateral side by the reverse Swoosh logo instead of on the medial side seen on the leaked version.