Thursday on the PBS NewsHour, Solman catches up with Murphy again to talk about his book, “The Long Haul: A Trucker’s Tales of Life on the ... be able to read the logo in reverse legend ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with ... company's wordmark and logo.

Founded in 1924 and named Yellow due to an early affiliation with the famous taxi concern Yellow Cab, the trucking company decided ... The Yellow logo’s quirkiness, then, is a bit of a ...

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding ...

The 61-year-old company unveiled Monday a refresh of its brand identity featuring a redesigned logo the company says is inspired by founder Sam Walton’s old trucker hat. Walmart’s logo now ...

The new logo features a chunkier and bolder font compared to its predecessor. According to Walmart, the revamp was inspired by founder Sam Walton's old trucker hat. Customers will begin to see the ...