Digital Music News on MSN

Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
TMCnet

UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Drake, Kendrick Lamar, Heading To Roblox

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
techtimes

Universal's NFT Band Kingship Brings Bored Apes to Roblox for Exclusive Island Adventure

Universal's NFT Band Kingship has set sail for Roblox, bringing the beloved Bored Ape characters to life in an exclusive island adventure. The collaboration, developed by Universal Music Group's ...
Music Ally

UMG strikes its final (maybe) deal of 2025: with Roblox

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
VentureBeat

Supersocial teams up with Universal Music Group on Beat Galaxy music hub on Roblox

Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here. Universal Music Group and Supersocial unveiled Beat Galaxy, which is a ...