And since they're a more sustainable alternative to plastic, they're a perfect fit for VSCO girls' environmentalist aesthetic. (Hydro Flask donates to a slew of conservation nonprofits as part of ...

For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles. Read more: The VSCO girl is taking ...