Nexon, the developer of The First Descendant, has responded after some of its advertising materials have been accused of AI ...

These ads bring together the weirdest and worst parts of the video game marketing ecosystem. The first layer is that these ads depict streamers talking about the game. Streamers commonly take ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in ...

A 30-second ad for Kalshi, an online trading service, presents a string of characters in wild scenarios making their picks for who will win the NBA Finals. All of the video clips were generated by AI.